We Stand For

Clean, Cruelty-free, Black-Owned Beauty
Made cleanly and simply without fillers & with human testers only! We believe in making incredible products that don't involve animals.

Keeping empowerment & joy in mind
It's about nourishment, not perfection. We try to illustrate what our products can do for you without a "perfect skin" narrative to keep you focused on what matters most.

Making inclusive products for everyone
Whether you're here for the magic or the skincare, we want to formulate a product that works for everyone no matter how you show up in the world.